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Blue is the new black

From runway to street style we can’t escape the dreamy shades of blue which are become a firm staple in our wardrobe. During Copenhagen fashion week we saw a number of influencers incorporating this colour into their look, whether this be as a luxurious royal blue faux fur jacket or an all-blue denim ensemble.

Leonie Hanne is most certainly in favour, as we have seen her in this colour a number of times during Fashion week this year. One of our favourite looks was during Paris fashion week where she teamed Loewe mom denim jeans with a Margial oversized knitted cardigan and a turtleneck sweater with a variety of blue coloured accessories, including the iconic Prada shoulder bag and Amina Muaddi Court heels.

Loewe | Fisherman high-rise straight-leg jeans
Maison Margiela | Ombra paneled ribbed-knit cardigan
Nina Ricci | Embroidered ribbed-knit turtleneck sweater

Blue is the new Black! From pastel shades to poppin’ brights, there are so many ways to include this colour within your wardrobe, whether you want to be daring and go for a sky-blue all tailored suit like Viktoria Rader, as seen at CFW or include through a staple accessory piece like Jeanette Madsen. Blue has always been a colour we have seen throughout the seasons due to its versatility but it is now we are really seeing those standout shades coming through. Retails both mass and luxury are on board, giving you multiple options. Throughout AW19 we have seen many tones of blue fall under almost every category but it is the accessories within Mass market that drove the more daring shades allowing consumers to dip their toe in the water with this trend without having to invest a great deal.

With Spring/ Summer just around the corner we expect to see this trend transpire through into the warmer months through swimwear and summer attire. Staple accessories we saw in AW will be carried through Spring and Summer, with sky, cobalt and pastel blues being the tonal winners.